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Gmail has announced that it is going responsive! 2 Email Newsletter Templates, Gmail

Gmail has recently announced that by the end of September it intends to go responsive – This is very good news and according to Google it will mean that:

Starting later this month, Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all sizes.

The three biggest areas that this change will support are:

Media query support
Media queries allow you to add styles specific to a device width or screen size, therefore giving you full control on how an email will render on a desktop or mobile device. This change will ensure that regardless of the device your readers use to read email, the text size / image size etc. will render to give a much better reader experience.

Inline no more
Gmail always stripped out CSS styles found in the head of your email – This meant that emails designed to render correctly in Gmail needed to have all their styles added inline. This is a complete pain!. All other major inboxes already support stylesheets, so this will reduce the time it takes to code / edit email templates designed specifically for Gmail

CSS support
This change is potentially a game changer – Gmail is hoping to allow a fully web-based approach to coding emails free from the traditional table layout that currently exists. For this to be a success though it would mean that other major inboxes such as Outlook would need to support this and move away from their traditional table rendering solution.

Stay tuned for further updates on this.

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Does the content of my subject line have an impact on the deliverability? 2 Email Newsletter Templates, 6 Increasing Response and conversion

In a word – YES!

Many ISP spam filters will review your email content & subject line to determine if it is spam. Although there is no magic rule or formula that you can follow to ensure emails are delivered to the inbox, you can review these tips and recommendations.

1) Keep your subject line between 35 and 50 characters long – the longer it is the more chance it will be branded as spam. In Toddle Newsletter Templates the subject line of your newsletter is entered on the ‘Edit your Header’ area as shown in the below image:

Keep your subject line short - between 35 & 50 characters!

Keep your subject line short - between 35 & 50 characters!

2) Try not to use all capitalized letters as your subject line

3) Avoid spelling errors or HTML in your subject line

4) Try not to use links such as ‘Click Here’ or spammy type words such as money, cash, free etc.

5) Avoid attachments in your newsletter. Recipients are typically cautious of viruses and malicious email attachments. Consider creating links to files via a website URL instead.

6) Minimize the use of bold text, red font, exclamation points (!!!), questions marks (?) and symbols like $ € £ @

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Toddle Featured Among “Top 50 Tools for Measuring Marketing Return on Investment (ROI)” 8 Using Toddle with other services, 9 Happy users, Email Awards

Toddle Marketing ROI CalculatorDocurated, an enterprise productivity and document management solution has recently released their list of “The Top 50 Tools for Measuring Marketing Return on Investment (ROI),”

Toddle.com has made this list which is here for all to view:

http://www.docurated.com/all-things-productivity/the-top-50-tools-for-measuring-marketing-return-on-investment-roi

(Note: The list is in random order; they’re not necessarily ranked or rated in order of quality or importance. The aim is to recognize the tools listed as valuable tools for measuring marketing ROI.)

If you want to look at our ROI calculator it is available here – http://www.toddle.com/marketing_roi_calculator/

We are pretty chuffed about this especially as we are classed with world wide companies such as Hubspot, Salesforce and Google


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Black Friday Deal – Get a Yearly Toddle Subscription for $99! Email Newsletter Templates, Ezine, Pricing

Sign up for a Toddle Yearly Subscription and get it for an amazing price of $99 – That is less than $9 per month for unlimited newsletter templates!

This is a once in a lifetime deal and will be active until Friday 29th November

For more details you can contact our Sales Team on info@toddle.com or sign up here href=”http://www.toddle.com/frontend/l/page-pricing.html”

Black Friday @ Toddle!


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Christmas Newsletter Templates Added! Christmas, Christmas Newsletter, Email Marketing, Email Newsletter Templates, Seasonal Email Newsletters

For the month of December we have added two special Christmas newsletter templates that you can use in your Toddle Editor.

Simply log into your account, click on ‘Change Design’ button and select either ‘Christmas Santa’ or ‘Toddolian Christmas’ from your list of templates

Upload your logo and add your Christmas message!

These templates are great value at just $9.

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5 tips for sending out newsletters this Christmas! Email Marketing, Tips & Tricks

Yes it is only November, but here at Toddle we believe in early planning – Here are our 5 tips to help you with your Christmas Newsletter Templates

Plan Ahead
There is no point in deciding in late December that you are going to send out a Christmas themed Newsletter – Plan ahead for best results. Gather together a list of items / offers / discounts that you would like to offer your customers.

Know the one that is one too many!
Yes it is Christmas and yes you can get away with sending more newsletters than normal – but remember don’t just send out a newsletter everyday for the sake of it. Try and do some research on when is the best time and day to send out newsletters. Also keep the content and offers relevant to your audience. The more relevant it is the more click-thru you will get!

Personalize your newsletters
Every company will send out a newsletter at Christmas – It is going to be a crowded market so you need something to make your newsletter stand out. Make sure to mention your customer by name and use content to make them feel special and wanted – “Welcome back John, here is a 10% discount”. Also don’t ignore your subject line. Remember your subject line will ultimately decide if your newsletter is opened or not. Think about your content and remember you need a call to action in every single newsletter. Make sure this call to action goes to the correct page on your website.

Limited time pricing
Lots of companies are now providing limited time pricing – “Order before 10th December for an extra discount” etc. End a sale on Christmas Eve or have a special New Years Day sale. This is a sure way of people actually opening your newsletter but also clicking through to make a purchase on your store.

Re-assure your Customers
Make sure to re-assure your customers that if they order from your website they will have their products delivered in time for Christmas. Make sure to mention your cut off point for last orders to ensure that they are delivered for Christmas. Also remember you might have international subscribers so take this into account. As well as creating a level of urgency with the last date of ordering, you are also giving a feeling of assurance to your Customers.

Remember Toddle.com offer Christmas Themed Newsletter Templates – Just log into your account and they are available in the ‘Change Design’ button

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Want to send your newsletter campaigns using Toddle? – Watch this space! Email Marketing, Email Newsletter Templates

Over the past number of months we have been working hard at developing new functionality that will allow our users to not only create beautiful looking email newsletters, but also to send out these newsletters to their customers.

We are building Toddle Sendpoint!

Send Beautiful Simple Email campaigns using Toddle Sendpoint

Send Beautiful Simple Email campaigns using Toddle Sendpoint

Toddle Sendpoint will allow you to create a Newsletter Campaign, upload your contacts and send your Toddle Newsletter template to these contacts – Simple and Easy!

On top of this we will have a suite of reports and advice available to help you improve your campaigns.

Toddle Sendpoint is due to be released in Beta mode before the end of 2013 – Make sure to sign up to our newsletter so as not to miss out

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ToddleSMS sends its 100,000th Group SMS Message SMS Group Texting

Last weekend was a little milestone for Toddle SMS when we sent out our 100,000th SMS message. ToddleSMS is only in existence just over 4 months so it is quite an achievement in that short period of time. ToddleSMS is an ideal solution for Community Alert Groups, Sports Clubs, Schools and Small Groups.

We offer a flat fee, pay as you go credit service – You purchase credits from us and each SMS you send costs a credit regardless of what network you send it to. We also allow you to setup as many groups as you wish.

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Rackspace Fanatically Supports Start – Up Business Toddle.com Business

Rackspace fanatically supports start up business toddle.comRackspace recently completed a whitepaper about Toddle.com and the support they provide us with as our Cloud Hosting company and also as a participant on their Rackspace Start-Up Programme.

Recently we migrated both the toddle.com and toddlesms.com web applications to the Rackspace Cloud. We selected Rackspace for its unique up-time guarantee but also we wanted to give our customers a solution that is backed by Rackspace’s uptime SLA. This gives Toddle much greater credibility, particularly with larger clients and those running high profile campaigns.

We would like to thank Rackspace with their help during this migration process and especially their Fanatical Support – We look forward to working with them for years to come.

You can download a copy of the whitepaper here

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Community Alert SMS Texting from ToddleSMS SMS Group Texting

ToddleSMS offers a Community Alert SMS Texting Service to allow you to communicate quickly and cheaply to people in your community. Community Alert SMS is proving very effective by having real time events such as robberies and suspicious activity, sent out via text message to community alert groups.

How it works
Once your group signs up to the ToddleSMS Community Alert Texting Service, you can submit the list of all your users and their numbers onto our system. We create your groups and assign a caller id that will appear on the phone when your text arrives. Most Community Alert Groups have one centralized phone which local people ring to report suspicious activity in their area. This information is then shared with local Gardai. If the Gardai deem that this information is of interest, then a text is immediately sent out to all people that have signed up to the Group Community Alert Scheme.

The Cost
ToddleSMS charge a flat fee of 2.2 cents per SMS sent regardless of what network you send the SMS message to.

How can I signup
If your local Community Alert Group is interested in signing up for ToddleSMS or even looking for information on how to setup a Community Alert SMS Group then please do not hesitate to contact us on info@toddle.com or 053 9102499 and we will only be too happy to discuss the options available to you.

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