You can get vastly different results from your email newsletter depending on what day and time you send it.
Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but i have a great shortcut for you…Twitter!
This is how you do it.
First, go to http://search.twitter.com and type in a few keywords related to your industry. In this example the marketing manager of a hotel wants to target people looking for ‘hotels in Dublin’. This search shows all the people on Twitter talking about and looking for Hotels in Dublin.
Twitter very nicely gives you an RSS feed of these results in the top right hand corner. Copy the URL of this link.
Click the ADD A SUBSCRIPTION button in Google reader. Then paste in the URL of the Twitter RSS feed.
Click SHOW DETAILS in the top right corner and you will see a blank graph. After a few days this will show some fantastic data on what day of the week, month and time that people where talking about “Hotels in Dublin”.
This is a great time to send out an email offer about Hotels in Dublin.
Happy emailing.
Tell us how you normally find the best time to send your email?
We have been working with the hotel and hospitality industry developing email marketing strategies and designing custom email newsletters for some time now. Over the course of working with many hotels, travel sites and hospitality services we realized that key information necessary to run successful campaigns was being missed on a regular basis. For example not getting the email addresses of both parties who book a double room or not getting contact details for a whole team not just the person who books the rooms.
In response we designed this easy monthly checklist to make sure you are harnessing the potential of your email marketing campaigns. So download, print it off and hang in your office. This way you will never wonder again how to structure your campaigns and if you are gathering emails from every possible source, client booking and referral.
If you think you could do with some more information on how to get started or improve your email marketing campaigns sign up to our free email marketing course. More useful tips and tricks are found on our monthly newsletter so feel free to sign up. We design fantastic custom newsletters for the hotel industry so give us a shout and we will be sure to help you.
Keep us posted and let us know how the checklist helped your business! We will showcase replies right here on the blog.
Wow, I hope I have this guys love and passion in 30 years time and to still be working at something I love.
What ever niche your business or passion is in, there is a way you can make it work.
John Nese is the proprietor of Galcos Soda Pop Stop in LA which stocks over 500 soda pops sourced lovingly by John from around the world.
I was catching up on some reading this morning and the question of buying email lsits came up again. Here is what I think about it. If we are talking about ‘opt-in’ marketing I don’t believe buying lists is of benefit to your business. Firstly, where did the list originate from, are those on the list in your target market and did they give permission for their emails to be disseminated to third parties. Can you be completely sure that they have given permission at all?
In my experience bought lists can cause headaches, namely receivers hitting the spam button and not appreciating the unsolicited mail. If losts of people hit the spam button often enough your messages will not get through. It is far better and far more sustainable to grow your contact lists through opt-ins like sign up forms on your website, from connections made in your business and by simply asking in the first place.
To my mind bought lists are not worth the financial outlay and are in fact a danger to your business. Why take the chance of destroying your goodwill by sending emails to people you don’t know and have no connection with. After all email marketing is about relationships built over time, advice and support given to your user that is valued and appreciated by people who want to read about what you have to say.
It is tempting to try to fast track to thousands of connections but in reality it may turn out to be a very backward step. Makle connections honestly and help your user. Give them information they need and look forward to receiving. So instead of blacklisting you they send your insigntful content to their frienda and family thereby growing your connections organically as a trusted expert and friend!
I am in Navan on Nov 11th giving a 3 hour intensive workshop on using Email Marketing to sell more rooms if you run Hotel.
It will be a very practical walkthrough of the steps needed for a successful long term email campaign.
Learn how to:
Sell more rooms with email marketing
Find and grow subscribers
Engage your readers and bring them back
Design your newsletter to maximum effect
Measure and improve your campaigns for maximum sales
Keep within the law
And
Learn how to do all this with little time and at low cost.
————————————————————————— Special Early Bird offer
10% off if booked before Midnight Wednesday 4th
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Book now at http://toddle.eventbrite.com/
