Gmail has recently announced that by the end of September it intends to go responsive – This is very good news and according to Google it will mean that:
Starting later this month, Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all sizes.
The three biggest areas that this change will support are:
Media query support
Media queries allow you to add styles specific to a device width or screen size, therefore giving you full control on how an email will render on a desktop or mobile device. This change will ensure that regardless of the device your readers use to read email, the text size / image size etc. will render to give a much better reader experience.
Inline no more
Gmail always stripped out CSS styles found in the head of your email – This meant that emails designed to render correctly in Gmail needed to have all their styles added inline. This is a complete pain!. All other major inboxes already support stylesheets, so this will reduce the time it takes to code / edit email templates designed specifically for Gmail
This change is potentially a game changer – Gmail is hoping to allow a fully web-based approach to coding emails free from the traditional table layout that currently exists. For this to be a success though it would mean that other major inboxes such as Outlook would need to support this and move away from their traditional table rendering solution.
Stay tuned for further updates on this.