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Category: 4 Custom Email Design and marketing Services

8 Components Of A Successful Email Newsletter 1 Growing Your Business, 2 Email Newsletter Templates, 4 Custom Email Design and marketing Services

This post was originally a guest post on

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right.
Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success.

sheepstealer-email-newsletter1. Subject line
Your very first point of contact. Use this to tempt the reader to open the mail.
I add the company name to every subject line to build trust over time. Readers learn that if the mail is from Sheepstealers then there will be something inside they will enjoy or find interesting.

2. Preview
This text will appear in the preview pane of the email client when it arrives to the inbox. It should add to the subject line and provide more reasons to open the newsletter.

3. Main offer
A clear offer with a strong call to action. A reader should be in no doubt what to do next and why. Fancy fonts will need to be images so make sure you have text and links that work when images are turned off.

4. Sell stuff.
Don’t forget your ultimate goal is to sell your products or service.

5. Being useful
Subscribers would get turned off pretty fast if every mail was about me. I always add content I know would be of use to a subscriber. It increases the chance of them opening again next month.

6. Expand the conversation
People love sharing good links and information online. With an army of subscribers loving your updates, make it easy for them to tell others and chat back to you.

7. Reminder
A personal touch to let them know you are human and a simple reminder of where they signed up can drastically reduce the number who unsubscribe. But if they want to go let them.

8. Short & Sweet
I like keeping my newsletters short and easy to scan. If I have a long article I split it into a snappy taster for the newsletter and a read more link going to the blog.

That’s all! If you start applying these points to your email marketing campaigns you will see your open and click through rates start to rise.

Disclosure: Sheepstealer GAA T-Shirts is a product from Spoiltchild. This email does not currently exist and was produced for this post.

Christmas comes early – Safefood Christmas Campaign Wins Irish Web Award 3 Seasonal Email Newsletter Templates, 4 Custom Email Design and marketing Services, 9 Happy users

Safefood Christmas Campaign

We were delighted to win Best Microsite at the Irish Web Awards last month. The site was the Christmas campaign for the Irish food safety body and was brilliant fun to work on. The campaign needed to work across multi channels to get the message out on how to cook your Christmas dinner and not poison anyone over the festive season!

alan_deirdre_web_awards_blogThe integrated Christmas campaign featured a Microsite, Facebook and Twitter integration and a three part email marketing campaign to tie it all together. TV Chef Neven Maguire came in and produced a series of 6 cooking videos and we also included a cool competition to add to the subscriber database. It was terrific fun developing the project from initial concept right through to final launch. We even found an innovatiove way to make the most of that leftover turkey with the “I still love turkey” campaign on Twitter and Facebook!

See all the designs here.

Big thank you to Deirdre (Pictured with Alan) and Fiona and all the team at safefood. Thanks to Damien Mulley and his brilliant awards team for making the event so enjoyable.

Can we help you with this years Christmas campaign?

An email Christmas card.
Facebook page greetings.
A sales campaign for the Christmas rush.
Or a full marketing campaign like safefood.

Contact us now for a chat.