Californian based artist Kellyann just tweeted us this great message.
Thank you! just sent my toddle via email list & twitter…rec’vd inquiry for sale minutes later…cheers to you. kellyannart.com
Congrats Kellyann, keep us updated on how it goes.
Two great new designs are now available in Toddle and to be very biased I believe they are our best yet.
As always they look great in Outlook, Yahoo Mail, Hotmail, Gmail etc, even with images disabled. We hope you love them as much as we do!
Birmingham Roller Bremen Tumbler
Happy new year. I hope you are well rested from the break and that Christmas was good to you. Welcome to 2010. A new year, a new opportunity to try new things and I can feel it in my water, it is going to be a good one.
To jump start your marketing I have put together a wonderfully simple online marketing plan for you for the year. It is put together as a checklist and it has the basics filled in with space for you to add your own twist and cross them off each month. It also includes few tips on what holidays and events you can use each month. It is based on one I have been using last year and I can tell you it helped me focused and on track.
Go ahead and download, print it off and hang it over your desk. This year you are going to be ahead with your marketing!
If you think you could do with some more information on how to get started or improve your email marketing campaigns sign up to our free email marketing course. More useful tips and tricks are found on our monthly newsletter so feel free to sign up below.
Keep us posted and let us know how the plan helped your business and let us know how we can improve it. We will showcase replies right here on the blog.
Occasionally emails do not arrive after you send them from toddle, and due to restrictive email filters in companies, they may not arrive as beautiful as they should. It is rare but it does happen.
So we have done some testing and have an alternative way for you to import your finished Toddle newsletter into your email client ready to send to your subscribers.
So far this is tested on Gmail, Yahoo, Hotmail (Windows Live) and Outlook 2003. This does not work with Outlook 2007 unfortunately. We are doing further testing with the other email clients.
Now your email newsletter is ready to send to your clients.
If you have any problems with this or you are using this in any other email client not mentioned above please let us know how you get on.
Fresh from the christmas workshop, Alan has been working on this winter crisp christmas newsletter and is now available to you in your Toddle editor.
For the next 30 minutes we are making this template free to all. Simply log into Toddle here, select the christmas design from the options at the top, add your text and send.
But hurry clock is ticking.
Afterwards the newsletter design will revert to the still great value of just $9.
You can get vastly different results from your email newsletter depending on what day and time you send it.
Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but i have a great shortcut for you…Twitter!
This is how you do it.
Happy emailing.
Tell us how you normally find the best time to send your email?
Thanks to Chris S Penn for this great tip.
I was catching up on some reading this morning and the question of buying email lsits came up again. Here is what I think about it. If we are talking about ‘opt-in’ marketing I don’t believe buying lists is of benefit to your business. Firstly, where did the list originate from, are those on the list in your target market and did they give permission for their emails to be disseminated to third parties. Can you be completely sure that they have given permission at all?
In my experience bought lists can cause headaches, namely receivers hitting the spam button and not appreciating the unsolicited mail. If losts of people hit the spam button often enough your messages will not get through. It is far better and far more sustainable to grow your contact lists through opt-ins like sign up forms on your website, from connections made in your business and by simply asking in the first place.
To my mind bought lists are not worth the financial outlay and are in fact a danger to your business. Why take the chance of destroying your goodwill by sending emails to people you don’t know and have no connection with. After all email marketing is about relationships built over time, advice and support given to your user that is valued and appreciated by people who want to read about what you have to say.
It is tempting to try to fast track to thousands of connections but in reality it may turn out to be a very backward step. Makle connections honestly and help your user. Give them information they need and look forward to receiving. So instead of blacklisting you they send your insigntful content to their frienda and family thereby growing your connections organically as a trusted expert and friend!
The reason why email works… is everyone has it!
I am in Navan on Nov 11th giving a 3 hour intensive workshop on using Email Marketing to sell more rooms if you run Hotel.
It will be a very practical walkthrough of the steps needed for a successful long term email campaign.
Learn how to:
Sell more rooms with email marketing
Find and grow subscribers
Engage your readers and bring them back
Design your newsletter to maximum effect
Measure and improve your campaigns for maximum sales
Keep within the law
And
Learn how to do all this with little time and at low cost.
When: Wednesday 11th November 10am – 1pm
Where: Ardboyne Hotel, Navan
Places are limited so book now at http://toddle.eventbrite.com/
Call Alan at 041 9830152 or email info@spoiltchild.com for more details.
Investment €95 per person
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Special Early Bird offer
10% off if booked before Midnight Wednesday 4th
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Book now at http://toddle.eventbrite.com/
Bizcamp Dublin was an amazing day. Over 300 people came to the Guinness Store House to meet, share and inspire each other and it worked.
There was a wide cross section of people, from someone who sold their business for €135m to others who lost their job and are thinking about starting out.
I gave a talk on the day on what numbers to expect when doing sales via email marketing. Of course all business are different and achieve different results but this is something to be used as a guide against your own business and marketing efforts. If you are much lower then these numbers then you need to seriously look at what you need to change.
Keep reading the blog as I will discuss how you can improve and test conversion at each stage with a few tweaks.
The presentation was lo-fi on the day with just a flip chart and a marker. I prettied up the flipchart diagram for you here :)
Thanks to all who attended Bizcamp. You can find the other presentations on the bizcamp.ie site.
I just came across this great video over on the great SEO site SEOmoz.org. Scott Willoughby discusses how you should approach your email marketing in the context of your overall marketing push. He also highlights what type of content and communication works best in email.
SEOmoz Whiteboard Friday – Email Marketing and SEO from Scott Willoughby on Vimeo.
