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Category: 9 Happy users

Toddle Featured Among “Top 50 Tools for Measuring Marketing Return on Investment (ROI)” 8 Using Toddle with other services, 9 Happy users, Email Awards

Toddle Marketing ROI CalculatorDocurated, an enterprise productivity and document management solution has recently released their list of “The Top 50 Tools for Measuring Marketing Return on Investment (ROI),”

Toddle.com has made this list which is here for all to view:

http://www.docurated.com/all-things-productivity/the-top-50-tools-for-measuring-marketing-return-on-investment-roi

(Note: The list is in random order; they’re not necessarily ranked or rated in order of quality or importance. The aim is to recognize the tools listed as valuable tools for measuring marketing ROI.)

If you want to look at our ROI calculator it is available here – http://www.toddle.com/marketing_roi_calculator/

We are pretty chuffed about this especially as we are classed with world wide companies such as Hubspot, Salesforce and Google


Christmas comes early – Safefood Christmas Campaign Wins Irish Web Award 3 Seasonal Email Newsletter Templates, 4 Custom Email Design and marketing Services, 9 Happy users

Safefood Christmas Campaign

We were delighted to win Best Microsite at the Irish Web Awards last month. The site was the Christmas campaign for safefood.eu the Irish food safety body and was brilliant fun to work on. The campaign needed to work across multi channels to get the message out on how to cook your Christmas dinner and not poison anyone over the festive season!

alan_deirdre_web_awards_blogThe integrated Christmas campaign featured a Microsite, Facebook and Twitter integration and a three part email marketing campaign to tie it all together. TV Chef Neven Maguire came in and produced a series of 6 cooking videos and we also included a cool competition to add to the subscriber database. It was terrific fun developing the project from initial concept right through to final launch. We even found an innovatiove way to make the most of that leftover turkey with the “I still love turkey” campaign on Twitter and Facebook!

See all the designs here.

Big thank you to Deirdre (Pictured with Alan) and Fiona and all the team at safefood. Thanks to Damien Mulley and his brilliant awards team for making the event so enjoyable.

Can we help you with this years Christmas campaign?

An email Christmas card.
Facebook page greetings.
A sales campaign for the Christmas rush.
Or a full marketing campaign like safefood.

Contact us now for a chat.

A sale inquiry minutes later – KellyAnnArt.com 9 Happy users, Email Marketing, Email Newsletter Templates, Ezine, Inspiration, Testimonials, feedback, reviews

KellyAnnArt.com - Newsletter
Californian based artist Kellyann just tweeted us this great message.

Thank you! just sent my toddle via email list & twitter…rec’vd inquiry for sale minutes later…cheers to you. kellyannart.com

Congrats Kellyann, keep us updated on how it goes.

I’m starting out in Email Marketing. Should I buy an email list? 9 Happy users, Avoiding Spam, Business, Content, Email Marketing, Email Newsletter Templates, Ezine, Sending Newsletters, Tips & Tricks

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I was catching up on some reading this morning and the question of buying email lsits came up again. Here is what I think about it. If we are talking about ‘opt-in’ marketing I don’t believe buying lists is of benefit to your business. Firstly, where did the list originate from, are those on the list in your target market and did they give permission for their emails to be disseminated to third parties. Can you be completely sure that they have given permission at all?

In my experience bought lists can cause headaches, namely receivers hitting the spam button and not appreciating the unsolicited mail. If losts of people hit the spam button often enough your messages will not get through. It is far better and far more sustainable to grow your contact lists through opt-ins like sign up forms on your website, from connections made in your business and by simply asking in the first place.

To my mind bought lists are not worth the financial outlay and are in fact a danger to your business. Why take the chance of destroying your goodwill by sending emails to people you don’t know and have no connection with. After all email marketing is about relationships built over time, advice and support given to your user that is valued and appreciated by people who want to read about what you have to say.

It is tempting to try to fast track to thousands of connections but in reality it may turn out to be a very backward step. Makle connections honestly and help your user. Give them information they need and look forward to receiving. So instead of blacklisting you they send your insigntful content to their frienda and family thereby growing your connections organically as a trusted expert and friend!

10 TIPS TO ATTRACT NEW SUBSCRIBERS 9 Happy users, Business, Email Client Tips, Email Newsletter Templates, Seminars, Sending Newsletters, Tips & Tricks, Toddle

Business cards

1. Ask
Sounds simple and it is. You will be surprised how your customers, partners and friends will happily agree. Make it a part of your normal business interaction. A sales call, a first meeting, a network event, before you say goodbye tell then you have information you believe would be useful to them in your newsletter and can you add their email. Now you have promised to deliver good, useful content so make sure you deliver or your customers won’t be long unsubscribing.

2. Blog / Site
I heard recently that up to 80% of a website’s visitors do not return. People simply forget or think they have found the information they need and move on. Email is a great way to hook them in and remind them to come back when you have new news and updates. Your customers have done the hard work and found you among the millions of sites on the web. So grab them and don’t let then go too easily. VERY prominently on your blog or site put up an email subscribe box with a GREAT reason to sign up.

3. Offer a free course
Seth Godin has a great story of a wine merchant, who used free information provided to him, to create a wine appreciation course by email. By putting a single ad in his local paper users subscribed to his course. Newsletter by newsletter he explained the virtues and characteristics of the wines in his shop and along with it, gained the trust and confidence of would be purchasers. The information he gave out was free provided by the wine makers. The upshot: He became known in his locality as an authority on wine; he converted readers to purchasers and ultimately grew his business. Like our wine merchant think of the expertise you have in your field and see how you can repackage it to your subscribers. Keep it simple and relevant to the needs of your clients.

4. eBooks
Very similar to the free course above. For readers who prefer books to courses package up your information into a downloadable eBook. As part of the download process ask them to subscribe to additional information and advice from your newsletter.

5. Competition
I noticed in a local restaurant a big fish bowl by the cash register offering a years free membership to a local gym as a prize. All you had to do was drop in your business card and agree to get a healthy living newsletter monthly.
What a great idea. The restaurant gets a free prize for their customers and the gym gets a list of people who have indicated they want to get more active and healthy. You can offer a competition via your website, local newspaper or try and find out who else is sending newsletters to your target market and team up with them.

6. Free stuff
Incentivise people to sign up. Offer something free. An eBook, as above, a free 30 minute consulting session or a special offer only for subscribers. I noticed a tourist office recently offering USB drives for the first 100 people who signed up. An expensive promotion but it worked with me! Whatever it is make sure you have calculated that you will get the returns. Something else to consider, is your incentive is believable? At this years Marketing Sherpa conference in Boston, a great case study highlighted how a GUARENTEED incentive of $250 received only 12 responses. That is, a guaranteed payment of $250 dollars if a subscriber responded. However, when the same company offered the same subscriber list $7 per sign up they got over 500 responses. People simply did not believe the $250 offer.

7. Ask for referrals
Similar to point 1. Just ask. Most of us are more then happy to refer other people to services, sites or information that they will find useful. If your customers and subscribers are happy with you, then they will only be too happy to refer your newsletter to someone else. Make sure you have a nice big “Forward to a friend” link in your newsletter.

8. Give a talk / network
Events and seminars are great places to meet new people. When you are exchanging business cards ask if you can send your newsletter to them and mark their cards for adding their details later. If you are standing up in front of these people then you are already perceived as an expert in the field and someone worth listening to. So at the end of the talk, tell the audience you can send them more information on a particular point or topic, they just need to drop up their business card.

9. Make your subscribe box pop
You are going to need to test this. Play around with the location, colour and wording of your email subscribe box on your site. You will be surprised but some very minor changes can increase sign ups by up to 400%.

10. Email Signatures
You are sending out hundreds / thousands of emails every year. How many of your emails promote your email newsletter in your email signature. Look at doing the same on discussion forums and social networks.

For every point above there are a few things to keep in mind to make the process more effective:

A.  Tell people how often they should expect the newsletter (people are afraid they might get overloaded with mails daily)
B.  Where possible show them an example / link to the type of mail they will get
C.  Send them a welcome mail as soon as they sign up. A month down the line they might not remember you and unsubscribe or mark you as spam.

Got any more tips? What works for you? Let us know.

Image thanks to atomicShed

Spam is in the eye of the beholder 9 Happy users, Avoiding Spam, Business, Email Newsletter Templates, Toddle

Spam Email - Is it spam?
A recent discussion on Spam on the Enterprise Ireland eBusiness list caught my attention.
The jist of it is, if you send a really wonderful, relevant special offer to someone who did not subscribe but is interested, is it spam? It is a question that comes up again and again, and it is a realy good one. Sender is happy, receiver is happy. How can you lose?

From a person in the discussion:
>> If an Irish hosting provider sent targeted “special deal” emails to
>> Irish companies offering them great savings on their annual hosting,
>> what certain people would classify as “spam”, how many companies do you
>> think would object to being informed about the deal? I’d
>> say very few. <<

It is a strong and valid point. But it is flawed, short term thinking. I replied with the following and posted it here as it is worth sharing.

There are three definitions of Spam.

1. The Law in Ireland
You can send to another business or customer without permission. You must provide unsubscribe information and remove them if requested.
See also UK andUSA CAN-SPAM Act.

2. The ‘Subscriber’
If the person receiving the email thinks it is spam then to them it is spam. This can be because they didn’t sign up, they don’t remember signing up or they are just no longer interested. Unfortunately, for the sender email clients now have a big shiny “This is spam” button.
Statistics have shown that more people click the “Spam” button then the “Unsubscribe” link if they want to stop receiving a mail. Unfortunate but true.

3. The Hosting company, The ISP’s, Spam Filters and the Email Client.
If enough ’subscribers’ hit the “This is Spam” button then to all those listed above your email is spam. This then means that any legitimate email from your company and domain might also be marked as spam.

My thoughts on the above
While you might get away with sending unsolicited email for a while, it seems to me that the numbers are against you over time. Secondly, I don’t understand why you would risk annoying even some of your customers. Don’t you want them all to buy from you? It doesn’t make sense when there are better ways to market your product or services to them.

Thirdly, why on earth would you risk damaging a vital communication channel to your business. The thought that legitimate emails, quotes, and especially invoices being sent to the spam folder (if they even get through) is a scary one.

Now just after posting the above comes a report that shows that one third of consumers admitted to responding to a message they suspected might be spam. The report from MAAWG (Messaging Anti-Abuse Working Group) is the result of an eight hundred person survey conducted in December of 2008. 1 in 3. That’s a big market. So does that mean everything I wrote above is rubbish? Not quite.
You business needs to survive past one mail shot and one sale. You need to build a relationship with your customers to get them coming back. The more you build your reputation and trust the more a customer will buy from you and the more they are willing to pay in one transaction.

A client of ours tried the Spam route in a previous life. And the amazing thing is that it worked… for a while. He and his business partner started a dating site. A great business. Low maintenance and pretty much runs itself after a while generating revenue. Now the problem with dating sites is to attract customers you need lots of potential dates in the database. But you can’t get the dates in the database without having dates in the database. And no one is going to pay for an empty site. It’s a vicious circle.
So they took what seemed the obvious and easy route and bought a list of 1 million email addresses and sent them an email. Response was about 1% which was fantastic for them. Instantly they had a database of dates and the business was up and running.
But then the complaints started, blog and forum posts started about the spamming warning people to stay clear of this company. These sites and blogs were around a lot longer then my clients site so they started to rank above his listing in search results. In the end the effect was devastating and the site had to close.

Now my client is not a bad man, he didn’t think it was spam, just a great offer. The people who responded thought it was a great offer. Who knows, some of them may have found love, got married and had kids. However enough people did think it was spam to bring the business to its knees.

We always say to clients, spam is in the eye of the beholder. Forget what you think of your email, what will the receiver think of the mail. If you have any doubt, do not send.

Toddle is a Doddle 9 Happy users, Email Newsletter Templates, Testimonials, reviews

Toddle was featured in the Tuesday push a few weeks ago and we got some amazing feedback, both praise and constructive feedback. Thank you to everyone who took the time to check us out.

A few of the nice things said:

Toddle is an elegant, easy-to-use and frankly disarmingly beautiful email marketing solution.
Alexia Golez

I like Toddles charge per design rather than charge per recipient. Email is for intensive purposes FREE. Charging people per recipient is counter-intuitive.
Robin Blandford

I would suggest Jason (Calacanis) takes a close look at this product.
It does what it says on the tin “Beautifully simple email newsletters”
Pat Phelan MAX Roam

Toddle makes it easy to create pretty HTML newsletters, using a nice interactive, easy to use web app. With 2 free credits, and a perfectly simple login barrier (all you need to enter is your email address!) there’s very few reasons not to try toddle.
Peel me a grape

My clients are mostly “normal” businesses so they are not interested/able/bothered about learning or using complex solutions to anything. Toddle.com fits the bill for those of them who want to send email newsletters.
Keith Bohanna

Fabulously simple and eminently usable.
Toddle isn’t for power users; it doesn’t have an address book (you send the newsletter from your email client), the templates are set and there is no scheduled sender mechanism. Toddle doesn’t need any of these nor should it ever complicate itself with further features.
Paul M. Watson

You don’t need to have any special skills to create an attractive email newsletter that you can send to your clients or prospects, as their intuitive interface does all the hard work for you.
Blacknight Solutions

The key to Toddle is that you don’t need to know anything about HTML to create stunning HTML newsletters. They use a very intuitive user interface so that non-technical people can create newsletters with their own logos/images and content in a matter of minutes, literally.
Cathal Garvey

Alan O’Rourke and his team of spoilt children are gonna get one hell of a push because their product Toddle is simply a textbook example of how online tools should be built.
Pix.ie Photo Sharing

Toddle is an online application that allows you to send really good-looking email newsletters. Like little email Zoolanders.
Stewart Curry

The interface is clean, clear and great to use. I know a few businesses that have asked for email templates, I’ll be recommending they sign up to Toddle now!
E-Write

Toddle’s design is simplicity at it’s best.
There are no complex or unnecessary features, which leaves the interface uncluttered.
David Kelly

From its one line registration process to hyperajaxified interface the whole interface smacks of Alan O’Rourke’s wonderful attention to detail.
Joe drumgoole, Putplace

Those in the know. Know to use Toddle. It actually manages to turn the whole process into a pleasure. And leaves you with the energy to put out some compelling content.
Niall Larkin, ReleventM

Toddle helps you build and send great looking email newsletters. Simple idea, amazingly simple way of designing them.
Damien Mulley

Best Internet & ICT Award Nomination 9 Happy users, Email Awards, Email Marketing

Drogheda and District Chamber AwardsAbsolutely trilled to find out today that Toddle has been shortlisted for the Best Internet & ICT Award in the Drogheda Chamber of Commerce awards.

The award recognises companies that have a strategy to reduce costs, grow sales or improve their focus on customers through innovative and effective use of the Internet and ICT.

Our sister company Spoiltchild Design has also been nominated for Best Small Business Award
Thank you for the nomination and we will let you know how we get on at awards night on November 8th.

“Couldn’t have been more helpful on the support” 9 Happy users, Testimonials, reviews

I just used www.toddle.ie together with www.campaignmonitor.com to send out SortMyBooks.com information on a SortMyBooks patch.
It worked out well for me and Alan couldn’t have been more helpful on the support side of things.

Aileen Hannan
www.SortMyBooks.com