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Category: Testing

Use Twitter to tell you when to send your Email Newsletter Advanced, Email Marketing, Email Newsletter Templates, Email Statistics, Email Tracking, Ezine, Increasing Response, Sending Newsletters, Testing

You can get vastly different results from your email newsletter depending on what day and time you send it.
Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but i have a great shortcut for you…Twitter!

This is how you do it.

  • First, go to http://search.twitter.com and type in a few keywords related to your industry. In this example the marketing manager of a hotel wants to target people looking for ‘hotels in Dublin’. This search shows all the people on Twitter talking about and looking for Hotels in Dublin.

Twitters search results for Hotels in Dublin

  • Twitter very nicely gives you an RSS feed of these results in the top right hand corner. Copy the URL of this link.
  • If you have not already, sign up for a Google reader account.
  • Click the ADD A SUBSCRIPTION button in Google reader. Then paste in the URL of the Twitter RSS feed.

Google reader showing Twitter search results

  • Click SHOW DETAILS in the top right corner and you will see a blank graph. After a few days this will show some fantastic data on what day of the week, month and time that people where talking about “Hotels in Dublin”.
  • This is a great time to send out an email offer about Hotels in Dublin.

Twitter graph on best time to send an email

Twitter graph on best time to send an email newsletter

Happy emailing.
Tell us how you normally find the best time to send your email?

Thanks to Chris S Penn for this great tip.

Bizcamp Presentation – Email to Sales, Conversion in Email Marketing Business, Email Marketing, Email Newsletter Templates, Email Statistics, Email Tracking, Ezine, Increasing Response, Seminars, Testing

Bizcamp Dublin was an amazing day. Over 300 people came to the Guinness Store House to meet, share and inspire each other and it worked.
There was a wide cross section of people, from someone who sold their business for €135m to others who lost their job and are thinking about starting out.
I gave a talk on the day on what numbers to expect when doing sales via email marketing. Of course all business are different and achieve different results but this is something to be used as a guide against your own business and marketing efforts. If you are much lower then these numbers then you need to seriously look at what you need to change.
Keep reading the blog as I will discuss how you can improve and test conversion at each stage with a few tweaks.

The presentation was lo-fi on the day with just a flip chart and a marker. I prettied up the flipchart diagram for you here :)

Thanks to all who attended Bizcamp. You can find the other presentations on the bizcamp.ie site.

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