Customer survey results « Toddle Stuff – Marketing is easy when you take it step by step

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Customer survey results Business, Email Newsletter Templates, Toddle

On the day we hit over 10,000 user mark, a big milestone for us, we bring you the results off our recent survey. You have spoken and we have listened. Thank you all for taking the time to take our survey. The information is invaluable to us as we plan on how we can become (and stay) the best darn email marketing service for you.
The survey we used is called Survey.io from the brilliant Sean Ellis and KissMetrics. I really recommend you try it yourself with your own customers. So for the curious and nosey (me usually) among you I have some results below.

How did you discover Toddle?

Great, relevant content is still the best source of traffic online. Looking at the results above, the Blog and Search Engines results can be combined together, as most search traffic lands on the Blog. I will dig a little deeper into Google analytics and see which source converts better and get back to you. Thank you all for reading and commenting. Expect more great tips, advice and research from the team this year and more often.

How would you feel if you could no longer use Toddle?

Of all the questions on the survey this is the most important result to us. According to the research behind this survey a result of 45% and up indicates something special. So thank you for making Toddle something special. It is only from your constant feedback and input that we are on this path.

Caelen King gave a great talk last year on online business and subscription models. He explained that a churn rate of 20-30% of your customers is to be expected each year. (In his words, “people die” and their focus and circumstances change). A must see talk if you have a few minutes. I remark on this because the number of users above who nolonger use Toddle back up his point. I am just happy to see that we are on the low end of the churn rate.

What is the primary benefit that you have received from Toddle?
Primary benefits

Survey.io has a great feature where they create a word cloud of the most repeated words across all answers. It gives a great visual snapshot of how your product or business is viewed.
“NONE” in this case is due to the number of people who skipped this question as opposed to them getting no benefits from Toddle :)
“Easy”, “Design” and “Good” are great responses to the key benefits of Toddle. From the beginning we sought to make email marketing easy, simple and fun with great looking professional newsletters that signals you out from the competition. We are more than delighted that you our user agrees with our vision.

Have you recommended Toddle to others?

Half of you have recommended Toddle. WOW! Sincerely once again, thank you so much. We are honoured and humbeled that so may of you love Toddle so much to refer it to friends and colleagues. We will do our utmost this year to continue to make Toddle a must have business resource that you will be glad to recommend!

What type of person do you think would benefit most from Toddle?

Once again your feeedback to this question was music to our ears. We built Toddle to ease the pain point of email marketing for SME’s, Consultansy professionals, small organisations, individual business owners and anyone who wanted to DIY their own marketing material. We are delighted that Toddle has gained such an amazing foothold in this our target market thanks to all of you. The best, most creative response we got to this question was: “A Breathing one.”

How can we improve Toddle to better meet your needs?

Well this was pretty clear, you want more and it is coming.
Right now we are preparing to move Toddle to new, bigger, faster servers for the next phase of development. Expect a speed boost in about two weeks when the move is complete.
We have more newsletter designs coming out, better integration with your other services, more marketing advice and a few killer features to make your life much much easier.
However, we are being very careful about what features we are adding to Toddle. As our goal is to make Toddle the simplest, fastest email newsletter application on the planet! The results above show that you guys agree with us. Each additional feature we add to Toddle makes it a little more complicated, so please be patient with us as we test and refine each one to make it the best experience possible for you.

I know I have said it previously, but 2010 is going to be a great year and I am so happy you are taking Toddle on the ride with you.