Comments on: Save $180,000 on your next tradeshow http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/ Beautifully Simple Email Marketing Tue, 27 Jul 2010 01:51:34 +0100 http://wordpress.org/?v=abc hourly 1 By: Michael in Cannes http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/comment-page-1/#comment-771 Michael in Cannes Thu, 04 Mar 2010 09:38:48 +0000 http://www.toddle.com/stuff/?p=985#comment-771 I'd be careful about setting up shop beside a trade fair. A British company did that in Cannes and was fined €100,000. http://cannes-or-bust.com/2010/03/company-finded-e100000-for/ I’d be careful about setting up shop beside a trade fair. A British company did that in Cannes and was fined €100,000.

http://cannes-or-bust.com/2010/03/company-finded-e100000-for/

]]> By: Fluffy Links – Tuesday February 2nd 2010 « Damien Mulley http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/comment-page-1/#comment-713 Fluffy Links – Tuesday February 2nd 2010 « Damien Mulley Tue, 02 Feb 2010 05:52:35 +0000 http://www.toddle.com/stuff/?p=985#comment-713 [...] spending on yachts is good for your [...] [...] spending on yachts is good for your [...]

]]> By: Sylvia http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/comment-page-1/#comment-711 Sylvia Mon, 01 Feb 2010 17:52:40 +0000 http://www.toddle.com/stuff/?p=985#comment-711 -- <i>It’s easier to get coverage if you ‘promise’ to take out advertising in the future.</i> I would advise businesses against trying to buy editorial coverage with advertising dollars. Sadly, it's becoming common practice for salespeople from publications to hint at (or sometimes offer outright) journalistic coverage to businesses in exchange for the placement of adverts. However, this practice is not ethical and under no circumstances should you approach a journalist with such an offer. The majority of journalists try to keep as far away as possible from the ad/sales/marketing department. That said, at some publications, journalists ARE told what to write about by the ad guys. It's usually apparent to readers that this is the case, and publications that do so run the risk of ruining their reputation. – It’s easier to get coverage if you ‘promise’ to take out advertising in the future.

I would advise businesses against trying to buy editorial coverage with advertising dollars. Sadly, it’s becoming common practice for salespeople from publications to hint at (or sometimes offer outright) journalistic coverage to businesses in exchange for the placement of adverts. However, this practice is not ethical and under no circumstances should you approach a journalist with such an offer.

The majority of journalists try to keep as far away as possible from the ad/sales/marketing department. That said, at some publications, journalists ARE told what to write about by the ad guys. It’s usually apparent to readers that this is the case, and publications that do so run the risk of ruining their reputation.

]]> By: Free PR Workshop for TEN Members Wed 27th Jan | Trinity Enterprise Network http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/comment-page-1/#comment-710 Free PR Workshop for TEN Members Wed 27th Jan | Trinity Enterprise Network Mon, 01 Feb 2010 15:08:06 +0000 http://www.toddle.com/stuff/?p=985#comment-710 [...] http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/ [...] [...] http://www.toddle.com/stuff/save-180000-on-your-next-tradeshow-pr-tips/ [...]

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