Sushh… It’s a secret – Minute Marketing
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A petrol station in small town in the west of Ireland is offering cheaper petrol to those who use the pump at the back of the shop and pay in cash. There are no posters or advertising pushing this offer just word of mouth.
This campaign works by creating an exclusive club. Customers feel special, even though savings are only a few cent, because they feel they got something special and secret. Furthermore, customers feel even better when passing on this “secret” to friends and family. What a great viral marketing campaign.
What secret offer are you giving your customers?
Minute Marketing – Quick, Simple marketing tips, stories and ideas that you can start in 1 minute. It’s not all about email!
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