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I’ve sent out four so far and used good graphics and competitions for pull – I’m tracking the click throughs using www.verticalresponse.com – which is good but I’m interested to know what’s the consensus – is short and sweet really less annoying – I think I convert about 10% into sales – how could I improve on that?

This seems like a good way to start the Toddle blog! Starting an email newsletter is simple. Keeping momentum however is where it gets hard. Why not set yourself small goals on improving your newsletter, who reads, who clicks and most importantly how many readers turn into paying customers. Challenge yourself in small ways and watch your newsletter turn into one of the most successful marketing tools you have.The most important thing Michelle has done is tracking. Without this you have no way to know how you are doing or how to make it better. There are a few tools for this. Vertical Response as Michelle suggests, Campaign Monitor have a fantastic one built in to their system. Most of the major email newsletter managers have tracking of some degree. Check out a few and go with the one that feels suits you best.Once you are happy create your first newsletter campaign and watch the statistics come back. Look at how many people read the newsletter compared to how many you sent it to. Who clicked the links for more information and who opened and read the newsletter a few times. Next post we will look at how to improve those numbers and help you point your audience where you would like them to go.